In our work with Social Media we engaging the target groups in dialogue. We create customised content for them. We react when they write to us. And certainly not least when they write about us. Especially when the tone is negative. At Scandinavian Communications, you’ll receive help from our experienced team in order to create the exact combination of traditional, social and digital marketing, PR and communication that is right for your business – and your target groups. We will start by drawing up a SoMe Strategy. Here, we will identify your target groups, messages and proper Social Media channels. Your Social Media Strategy is also built on the monitoring and analysis of how you appear and are mentioned on various Social Media services today.
And also which Social Media channels your various target groups prefer. Working professionally with Social Media is resource demanding. As such, our starting point here is also that the results on the bottom line and the Return-of-Investment (ROI) are all-important. Your Social Media Strategy can therefore also include you actively deciding to not have a presence on certain media. And spending all resources on what provides the greatest return. The response from your target group can easily be measured with great precision on Social and Digital media. At Scandianvian Communications, we always set goals and conduct ongoing evaluations to ensure the highest ROI on your budget.
Social Media War Room
We also offers Social Media training for you and your Social Media team in a confidential setting through our digital simulation game “Social Media War Room”. Here, we work tactically with Social Media by staging realistic SoMe scenarios and acting them out in our closed server environment by for example simulating a crisis situation, the launching of a new SoMe Campaign, a new product or just as basic training before you start working with Social Media Marketing in earnest. In the Social Media War Room, we have up to 10 participants per game that have different roles and profiles. Everything is customised to you – and is completely identical to the reality you will encounter on for example LinkedIn, Facebook or Twitter.