How much does content marketing cost?
Content marketing is typically ongoing work with the objective of supporting sales and increasing awareness and exposure to strengthen your brand position and equity.
Our skilled team has many years of hands-on experience in Scandinavian content marketing and digital marketing, and we produce all kinds of content. Because many of us have a background in journalism and PR, we are experts in finding and sharing the good stories, helping them to achieve greater impact in social and digital media - as well as offline.
We use some of the same PR writing tools to create content marketing with higher impact for sales support and engagement with your target groups. We also integrate journalistic and technical SEO and SEM efforts, making it easier for your target groups to find you on Google. In our team, we also draw on independent specialists who advise on marketing automation, integration of CRM and use of Big Data.
At Scandinavian Communications, we always collect the newest knowledge from both home and abroad about digital marketing and the ever-changing habits of your target groups. We’ll advise you on how to expand, restructure and integrate your current marketing, PR and communication, helping you grab your target groups’ attention and engage them wherever they may be.
What’s the difference between marketing and PR?
Marketing is – as opposed to PR – paid. They are separate roles entirely, but we recommend that you work with marketing and PR hand-in-hand. The simplest differentiator between PR and marketing is the exchange of funds. Marketing is paid media – guaranteed placement for specific, anticipated returns. Whereas PR is unpaid or earned media and communications.