Strategic Communications

Do you want greater success with your business and a better bottom line? If so, working strategically with communication is a pivotal step in the right direction. We start by co-creating a communication strategy that is deeply rooted in your business strategy and concrete business goals for Scandinavia. If your business strategy isn’t yet sorted out, we’ll be happy to start with that. When the strategic work is completed, we help plan and execute the agreed public relations (PR), content marketing and social media (SoMe) campaigns.

Communication Strategy Model for Scandinavia
The practical work of devising the communication strategy for one or more markets in Scandinavia is based on strategic workshops for your management group – facilitated by our Trusted Communications Advisors. The preliminary work with your communication strategy could also include a thorough target group analysis and development of personas as well as background research on your organisation, industry and clients and competitors using our effective communication strategy models especially developed for the Scandinavia markets. Our communications strategy models are successfully tested thoroughly with +500 international clients throughout the past 15 years.

Set KPIs for your Communications
Most companies only to a lesser extent measure the effect, business value and ROI (Return-of-Investment) of their communications, Public Relations (PR), Content Marketing and Social Media (SoMe). This makes demonstrating the direct business value to management and the board difficult. At Scandinavian Communications, we always set KPIs (Key Performance Indicators) when we help you execute activities. This means we set goals and specific indicators to measure the effect, ROI and business value of the activities in close collaboration with our clients. Facts about value and ROI can strengthen the line of reasoning when it comes to ensuring more resources for the communications, sales- and marketing department. Or securing what’s already available. Measuring these parameters also provides a more professional effort and basis for evaluation when we can show factually the effect each activity has on the target group.