Public Relations Global Network elects new officers

15/05/2023By scandinaviancomChange Communications, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Congratulations to Public Relation Global Network’s newly elected officers who were announced at the Network’s recent bi-annual member conference! Treasurer Brad Kostka, president of Roop & Co. in Cleveland, Ohio, and Secretary Frédéric François, managing partner of Two cents Agency in Brussels, Belgium.

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Scandinavian Communications is a longtime member of the Public Relations Global Network offering a single point of contact to the Scandinavian markets of Denmark, Sweden, Norway and Finland.

Please reach out to our founder Christina Rytter at cr@scandcomm.com to learn more about how we can leverage your business in Scandinavia

PRGN elects new president

09/05/2023By scandinaviancomChange Communications, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Welcome to our recently elected president of the Public Relations Global Network (PRGN) Andy See, principal partner and managing director of Perspective Strategies – Scandinavian Communications partner agency in Malaysia.

“It is exciting to work together with PRGN members around the world as we are a community of PR and strategic communications professionals who drive innovation and push for the highest global standards in our local practice,” said Andy See. “Indeed, I am honored to be the first Asian and Malaysian to be entrusted with the responsibility to step up in this global leadership role. It will certainly be a learning and enriching experience for my team and I as we explore opportunities to share expertise, experience and perspectives amongst our peers,” he added.

As the 32nd president of PRGN, Andy See Teong Leng will lead PRGN’s worldwide network of 55 independently owned firms. He succeeds former president David Fuscus, president and CEO of Xenophon Strategies – Scandinavian Communications partner agency in Washington, D.C.

Read more at PRGN’s website

Public Relations Global Network gathers in Budapest

08/04/2023By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

This week Scandinavian Communication’s Founder and Trusted Communications Advisor Christina Rytter attended the Public Relations Global Network conference in Budapest.

43 of 55 agency partners from around the globe gathered to share knowledge, get new insights from leading keynotes – and create deeper business relationships and friendships.

Public Relations Global Network are a connected network of 55 hand-selected public relations firms servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale. Our model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

Christina Rytter is Past-president of PRGN and Scandinavian Communications an agency member since 2009 offering our clients a single point of contact to the Scandinavian markets of Denmark, Sweden, Norway and Finland – and often beyond.

Read more about PRGN

Global PR Predictions 2023

03/02/2023By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, PR Tips & Trends, Public Relations Global Network, Scandinavian Communications, Social Media

Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions.

Every year in the Public Relations Global Network (PRGN) we give our PR predictions. Some of the key trends that will shape this year for leaders and communicators as we see it are more challenging markets with a constant mode of crisis and change, ethics, transparency, AI and innovations as well as the ESG agenda.

Crisis and Change as a new normal

“With one global, geopolitical, and economic crisis after another corporate leaders and organizations are more or less in a constant state of crisis. Therefore, in my opinion, crisis and change can now be seen as a new normal rather than a rare event. No leader can sit around and wait for things to get “back to normal”. Change is the only constant. We can’t predict what is coming next, but we can improve our management and communications toolbox so our skills to handle crises and change become even stronger,” says Christina Rytter, founder and Trusted Communication Advisor at Scandinavian Communications.

Read the PR Predictions from across the globe in this interesting blog post written by Gabor Jelinek with contributions also from our leading PR and communications partners in Public Relations Global Network

Read the full blog post here

New podcast episode about Crisis Communications

21/11/2022By scandinaviancomChange Communications, Christina Rytter, Crisis Communications, Management Communications, Podcast, PR, Public Relations Global Network, Scandinavian Communications, Strategic Communications

When a crisis hits, you need a team of key people in place to respond quickly and effectively before the situation escalates.

In this episode of the PRGN Present’s podcast, host Abbie Fink of HMA Public Relations sits down with Scandinavian Communication’s Founder, Trusted Communications Advisor Christina Rytter to discuss the key roles in a crisis communications team and how CEOs should be preparing for a potential crisis.

Episode 6: The CEO’s role in Crisis Communications: 

PRGN Presents is brought to you by Public Relations Global Network (PRGN), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we serve, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents.

PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Scandinavian Communications is a member of PRGN.

Read more about Crisis Communications

How to build a PR crisis team

01/09/2022By scandinaviancomChange Communications, Christina Rytter, Crisis Communications, Management Communications, PR, PR Tips & Trends

By Christina Rytter, Founder & Trusted Communications Advisor,
Scandinavian Communications

When a crisis hits you need to have a team of key people in place, so you can respond quickly and effectively before the situation escalates. So, let’s look at whom you need on your team – and how the team should operate.

The Crisis Communicator
This is the person on your team with the experience and expertise to plan and execute the right communications response in any kind of PR crisis or internal crisis. Ideally, this person will also exude a calming influence on the team, while knowing how to manage the crisis response narrative. If you don’t have an internal Crisis Communicator this role can also be managed by The Crisis Advisor.

The Key Leader
When a major PR crisis hits, it’s inevitable that the CEO will be involved in some way, whether you are making key decisions, delivering a message, or as a spokesperson providing a face for the company’s crisis response. But who else on your team can pivot from their day-to-day work and take on a key decision-making role in the crisis response? Ideally, you will have at least two or three of these key leaders.
You need someone who is an accomplished communicator and a clear thinker to help the crisis communicator and the CEO formulates a response. This person will have a proven track record for making smart decisions with limited information on short timetables. You will also need someone to manage the internal crisis response. Someone who has the authority to control and monitor what your team says and to whom, who can also be a calming influence as they deliver messages from the decision-makers to rest of the team.
Every Key Leader who acts as company spokesperson can also always secure a higher success rate by participating in Media- and Message Training – especially in a crisis. This will also secure the alignment of the company key messages in the crisis-management team

The Media Manager
At some point in your crisis response, you will need a person whose sole duty is to manage media interest. From moderating social media to responding to media requests and connecting the right messages with the right people, this can be a full-time job in the middle of a crisis.

The Crisis Advisor
When you’re very close to a situation, you can miss details or make assumptions that diminish the effectiveness of your crisis response. That’s why it makes good sense to bring in an outside advisor who specializes in crisis communication. This person or team has a different perspective that can prove invaluable in formulating and executing a crisis response.
To get your own Crisis Advisor as CEO also means that someone fully has your back – and that the advisor will work with you and your in-house team to build a narrative and implement a crisis response that should minimize the damage to your brand reputation and put your company in a better position to begin rebuilding credibility.

When facing a PR crisis your Crisis Communications Advisor also has an extensive list of key media contacts with whom they have developed good working relationships. When speed matters and you need positive earned media, knowing exactly whom to call is a vital aspect of an effective external crisis response.

Read more about Crisis Communications

30 PR Tips – you can apply today!

25/08/2022By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, PR Tips & Trends, Public Relations Global Network, Scandinavian Communications, Social Media, SoMe Tips & Trends, Strategic Communications

In PRGN (Public Relations Global Network) we have created an eBook with 30 blog posts, where we offer our best tips in PR and communications from our members worldwide.

This is part of our 30th-anniversary celebration, that we want to share with you. Scandinavian Communications’ CEO Christina Rytter contributes to How you can Build a PR Crisis Team.

Download it here for free: 

Public Relations Global Network celebrates 30-year anniversary

15/05/2022By scandinaviancomChange Communications, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications


This week we had the pleasure of meeting business friends from Public Relations Global Network (PRGN) at our 2022 spring conference in Scottsdale, Arizona – hosted by our partner agency HMA Public Relations.

This conference at the same time marked PRGN’s 30-year anniversary. Scandinavian Communications covers the Nordic markets in the network and our founder Christina Rytter is Past-president and has been part of the network for over a decade.

Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 55 locations in 33 countries, PRGN is one of the world’s largest networks of independent public relations agencies.

All PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Scandinavian Communications is looking forward to the next 30 years in this remarkable network ! 🤩

#prgn #prgn30 #pr #communications #marketing #socialmedia #agency #network #scandinavia 

Reboot Strategy: Create your MarCom Plan 

03/09/2021By scandinaviancomChange Communications, Christina Rytter, Crisis Communications, Management Communications, Scandinavian Communications, Strategic Communications


By Christina Rytter, Founder & Trusted Communications Advisor

A Marketing Communications Plan (or MarCom plan) is your bridge between Strategy and Execution. The MarCom Plan gives an overview of how you communicate your message through specific communications and marketing activities to create awareness and desired behaviour/action in your key target groups. You can have the best strategy and positioning in the world, but if you don’t effectively communicate it to your target customers your business will fail regardless.

SO what makes a strong marketing communications plan? It’s actually pretty simple. There are really four key ingredients in my perspective, that you need to put in the matrix: 

Step: Indicate which step of your strategy the activities support. 

Objective: What are the activity objectives and how do we measure the result (KPI)? 

Activity: What type of activity? 

Timing: When do we execute the activity? 

Remember to be reasonably broad in order to be effective. Relying solely on a single communication vehicle is not likely to produce good results. However, it is very important to always stay focused on communication channels that reach your ideal targeted customer and other key target groups and influencers you find important.

Your MarCom plan should always be developed in the context of a strong marketing and communications strategy – in synch with the overall business strategy.

Need help to Reboot your Strategy and reset your MarCom Goals & KPIs? Don’t hesitate to contact us. We are here to help! 😊

Read more Tips to Reboot your Strategy:

Tip 1: Rediscover your purpose

Tip 2: Evaluate your target group 

Tip 3: Adapt your Key Messaging

Tip 4: Tweak your MarCom Channels

Tip 5: Reboot MarCom Goals & KPIs

Learn more about Strategic Communications

Reboot Strategy: Reset MarCom Goals & KPIs

25/08/2021By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, PR Tips & Trends, Scandinavian Communications, Social Media, SoMe Tips & Trends, Strategic Communications

By Christina Rytter, Founder & Trusted Communications Advisor

Remember this! As part of your MarCom strategy – you also need to strategic decide on and set KPIs (Key Performance Indicators) for your communications, PR and marketing. Otherwise, you can only to a lesser extent measure the effect, business value and ROI (Return-on-Investment) of your invested MarCom budget.

So, if you Reboot your Strategy – you of cause also need to Reset Goals & KPIs. When you set KPIs and thereby measure results, you will be able to have a clear evaluation of, what is driving the business forward. AND what is not. You can evaluate and demonstrate the direct business value of communications, PR, marketing and social media to the management and the board.

How to measure MarCom results?
MarCom KPIs can be concrete actions or registration of change in behaviour or point of views in the target group before, under and after your work/campaign. Test the measurability of your indicators with SMARTSpecific, Measurable, Achievable, Relevant & Time-bound. When we work with earned communications such as PR you can set both quantitative and qualitative deliverables to get a more sufficient evaluation.

Quantitative PR deliverables could be the number of articles your PR-campaign created separated within your chosen Tier 1 Media in each market. Also looking at the PR-value of each media clipping, which we traditionally measure by finding the Equivalent Advertising Value for each media clip and then multiply the value with 3, because earned media have higher trustworthiness. A quantitative deliverable could also be the measurement of increased website traffic directly related to your PR-results.

Qualitative PR deliverables could be message resonance included in the media coverage such as your Top 1-3 Key Messages. It could be mentions of Brand Name & Product Names and back-links in your media coverage.

In Social and Digital campaigns I would always recommend you to create high-quality content relevant for your key target groups – and then as an ad on set aside a media budget to work with sponsored posts to get a much larger reach and higher amount of web traffic and response from your preferred audience.

KPIs for Social Media could be Engagement and Relevance for your target group measured by; Clicks per post (Traffic to the website), likes, shares and comments. You can also look deeper into development in your followers such as; Audience growth rate, new follower rate, follower/following ratio, which show Thought Leadership position.

SoMe Influencer campaigns can also be very effective when you select bloggers and Instagrammers relevant for your target group to help deliver your key messages. Be aware to set very clear KPIs in paid contracts with influencers to make sure your campaign goals and measure points are clear.

Need help to Reboot your Strategy and reset your MarCom Goals & KPIs? Don’t hesitate to contact us. We are here to help! 😊

Read more Tips to Reboot your Strategy:

Tip 1: Rediscover your purpose

Tip 2: Evaluate your target group 

Tip 3: Adapt your Key Messaging

Tip 4: Tweak your MarCom Channels

Tip 6: Create your MarCom Plan

 

Learn more about Strategic Communications