Public Relations Global Network elects new officers

15/05/2023By scandinaviancomChange Communications, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Congratulations to Public Relation Global Network’s newly elected officers who were announced at the Network’s recent bi-annual member conference! Treasurer Brad Kostka, president of Roop & Co. in Cleveland, Ohio, and Secretary Frédéric François, managing partner of Two cents Agency in Brussels, Belgium.

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Scandinavian Communications is a longtime member of the Public Relations Global Network offering a single point of contact to the Scandinavian markets of Denmark, Sweden, Norway and Finland.

Please reach out to our founder Christina Rytter at cr@scandcomm.com to learn more about how we can leverage your business in Scandinavia

PRGN elects new president

09/05/2023By scandinaviancomChange Communications, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Welcome to our recently elected president of the Public Relations Global Network (PRGN) Andy See, principal partner and managing director of Perspective Strategies – Scandinavian Communications partner agency in Malaysia.

“It is exciting to work together with PRGN members around the world as we are a community of PR and strategic communications professionals who drive innovation and push for the highest global standards in our local practice,” said Andy See. “Indeed, I am honored to be the first Asian and Malaysian to be entrusted with the responsibility to step up in this global leadership role. It will certainly be a learning and enriching experience for my team and I as we explore opportunities to share expertise, experience and perspectives amongst our peers,” he added.

As the 32nd president of PRGN, Andy See Teong Leng will lead PRGN’s worldwide network of 55 independently owned firms. He succeeds former president David Fuscus, president and CEO of Xenophon Strategies – Scandinavian Communications partner agency in Washington, D.C.

Read more at PRGN’s website

Public Relations Global Network gathers in Budapest

08/04/2023By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

This week Scandinavian Communication’s Founder and Trusted Communications Advisor Christina Rytter attended the Public Relations Global Network conference in Budapest.

43 of 55 agency partners from around the globe gathered to share knowledge, get new insights from leading keynotes – and create deeper business relationships and friendships.

Public Relations Global Network are a connected network of 55 hand-selected public relations firms servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale. Our model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

Christina Rytter is Past-president of PRGN and Scandinavian Communications an agency member since 2009 offering our clients a single point of contact to the Scandinavian markets of Denmark, Sweden, Norway and Finland – and often beyond.

Read more about PRGN

Global PR Predictions 2023

03/02/2023By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, PR Tips & Trends, Public Relations Global Network, Scandinavian Communications, Social Media

Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode – these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions.

Every year in the Public Relations Global Network (PRGN) we give our PR predictions. Some of the key trends that will shape this year for leaders and communicators as we see it are more challenging markets with a constant mode of crisis and change, ethics, transparency, AI and innovations as well as the ESG agenda.

Crisis and Change as a new normal

“With one global, geopolitical, and economic crisis after another corporate leaders and organizations are more or less in a constant state of crisis. Therefore, in my opinion, crisis and change can now be seen as a new normal rather than a rare event. No leader can sit around and wait for things to get “back to normal”. Change is the only constant. We can’t predict what is coming next, but we can improve our management and communications toolbox so our skills to handle crises and change become even stronger,” says Christina Rytter, founder and Trusted Communication Advisor at Scandinavian Communications.

Read the PR Predictions from across the globe in this interesting blog post written by Gabor Jelinek with contributions also from our leading PR and communications partners in Public Relations Global Network

Read the full blog post here

Scandinavian Communications adds New Zealand-based partner

29/11/2022By scandinaviancomContent Marketing, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Our global network PRGN (Public Relations Global Network) is now expanding with the addition of New Zealand-based agency, Alexander PR.
This addition raises the number of member agencies in the network to 53 and adds local PR and communications expertise in the southwest Pacific area from Alexander PR’s office in Auckland, New Zealand. Welcome!

The World’s Local Public Relations Agency

Scandinavian Communications is a Scandinavian member of PRGN. We are a connected network of more than 50 hand-selected public relations firms servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale.

PRGN’s model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

Read the full release here 

New podcast episode about Crisis Communications

21/11/2022By scandinaviancomChange Communications, Christina Rytter, Crisis Communications, Management Communications, Podcast, PR, Public Relations Global Network, Scandinavian Communications, Strategic Communications

When a crisis hits, you need a team of key people in place to respond quickly and effectively before the situation escalates.

In this episode of the PRGN Present’s podcast, host Abbie Fink of HMA Public Relations sits down with Scandinavian Communication’s Founder, Trusted Communications Advisor Christina Rytter to discuss the key roles in a crisis communications team and how CEOs should be preparing for a potential crisis.

Episode 6: The CEO’s role in Crisis Communications: 

PRGN Presents is brought to you by Public Relations Global Network (PRGN), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we serve, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents.

PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Scandinavian Communications is a member of PRGN.

Read more about Crisis Communications

Scandinavian Communications wins international Gold Award

10/11/2022By scandinaviancomChristina Rytter, Content Marketing, Management Communications, PR, Public Relations Global Network, Scandinavian Communications

We are proud to announce that Scandinavian Communications won a Best Practice Gold Award in the category Agency Collaborations at this year’s PRGN Awards held in Singapore. The agency won the award for international client collaboration with our four skilled PRGN agency partners; Industrie-Contact in Germany, Sound Public Relations in Italy, Spider PR in UK and Roop & Co based in Cleveland, US.

PRGN (Public Relations Global Network) is a connected network of more than 50 hand-selected public relations agencies servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale.

Our model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

30 PR Tips – you can apply today!

25/08/2022By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, PR Tips & Trends, Public Relations Global Network, Scandinavian Communications, Social Media, SoMe Tips & Trends, Strategic Communications

In PRGN (Public Relations Global Network) we have created an eBook with 30 blog posts, where we offer our best tips in PR and communications from our members worldwide.

This is part of our 30th-anniversary celebration, that we want to share with you. Scandinavian Communications’ CEO Christina Rytter contributes to How you can Build a PR Crisis Team.

Download it here for free: 

Public Relations Global Network celebrates 30-year anniversary

15/05/2022By scandinaviancomChange Communications, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications


This week we had the pleasure of meeting business friends from Public Relations Global Network (PRGN) at our 2022 spring conference in Scottsdale, Arizona – hosted by our partner agency HMA Public Relations.

This conference at the same time marked PRGN’s 30-year anniversary. Scandinavian Communications covers the Nordic markets in the network and our founder Christina Rytter is Past-president and has been part of the network for over a decade.

Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 55 locations in 33 countries, PRGN is one of the world’s largest networks of independent public relations agencies.

All PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Scandinavian Communications is looking forward to the next 30 years in this remarkable network ! 🤩

#prgn #prgn30 #pr #communications #marketing #socialmedia #agency #network #scandinavia 

Scandinavian Communications wins Global Business Award

15/01/2020By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Just arrived from Chile – 1st Place The PRGN Business Power Awards! We are very thankful for The Public Relations Global Network recognizing our work in Scandinavia this year 🙏

If you also like to leverage your business in Scandinavia, don’t hesitate to contact our CEO Christina Rytter at email: cr@scandcomm.com or mobile +4523967733. We are here to help.