Scandinavian Communications adds New Zealand-based partner

29/11/2022By scandinaviancomContent Marketing, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Our global network PRGN (Public Relations Global Network) is now expanding with the addition of New Zealand-based agency, Alexander PR.
This addition raises the number of member agencies in the network to 53 and adds local PR and communications expertise in the southwest Pacific area from Alexander PR’s office in Auckland, New Zealand. Welcome!

The World’s Local Public Relations Agency

Scandinavian Communications is a Scandinavian member of PRGN. We are a connected network of more than 50 hand-selected public relations firms servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale.

PRGN’s model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

Read the full release here 

New podcast episode about Crisis Communications

21/11/2022By scandinaviancomChange Communications, Christina Rytter, Crisis Communications, Management Communications, Podcast, PR, Public Relations Global Network, Scandinavian Communications, Strategic Communications

When a crisis hits, you need a team of key people in place to respond quickly and effectively before the situation escalates.

In this episode of the PRGN Present’s podcast, host Abbie Fink of HMA Public Relations sits down with Scandinavian Communication’s Founder, Trusted Communications Advisor Christina Rytter to discuss the key roles in a crisis communications team and how CEOs should be preparing for a potential crisis.

Episode 6: The CEO’s role in Crisis Communications: 

PRGN Presents is brought to you by Public Relations Global Network (PRGN), the world’s local public relations agency. With PR leaders embedded into the fabric of the communities we serve, clients hire our agencies for the local knowledge, expertise and connections in markets spanning six continents.

PRGN provides customized communication solutions that combine the scale and stature of an international PR firm with the deep insights and hands-on, senior-level service of a local agency. This offers our clients a unique competitive edge. Scandinavian Communications is a member of PRGN.

Read more about Crisis Communications

Scandinavian Communications wins international Gold Award

10/11/2022By scandinaviancomChristina Rytter, Content Marketing, Management Communications, PR, Public Relations Global Network, Scandinavian Communications

We are proud to announce that Scandinavian Communications won a Best Practice Gold Award in the category Agency Collaborations at this year’s PRGN Awards held in Singapore. The agency won the award for international client collaboration with our four skilled PRGN agency partners; Industrie-Contact in Germany, Sound Public Relations in Italy, Spider PR in UK and Roop & Co based in Cleveland, US.

PRGN (Public Relations Global Network) is a connected network of more than 50 hand-selected public relations agencies servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale.

Our model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

30 PR Tips – you can apply today!

25/08/2022By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, PR Tips & Trends, Public Relations Global Network, Scandinavian Communications, Social Media, SoMe Tips & Trends, Strategic Communications

In PRGN (Public Relations Global Network) we have created an eBook with 30 blog posts, where we offer our best tips in PR and communications from our members worldwide.

This is part of our 30th-anniversary celebration, that we want to share with you. Scandinavian Communications’ CEO Christina Rytter contributes to How you can Build a PR Crisis Team.

Download it here for free: 

Public Relations Global Network celebrates 30-year anniversary

15/05/2022By scandinaviancomChange Communications, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications


This week we had the pleasure of meeting business friends from Public Relations Global Network (PRGN) at our 2022 spring conference in Scottsdale, Arizona – hosted by our partner agency HMA Public Relations.

This conference at the same time marked PRGN’s 30-year anniversary. Scandinavian Communications covers the Nordic markets in the network and our founder Christina Rytter is Past-president and has been part of the network for over a decade.

Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 55 locations in 33 countries, PRGN is one of the world’s largest networks of independent public relations agencies.

All PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide.

Scandinavian Communications is looking forward to the next 30 years in this remarkable network ! 🤩

#prgn #prgn30 #pr #communications #marketing #socialmedia #agency #network #scandinavia 

Scandinavian Communications wins Global Business Award

15/01/2020By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Just arrived from Chile – 1st Place The PRGN Business Power Awards! We are very thankful for The Public Relations Global Network recognizing our work in Scandinavia this year 🙏

If you also like to leverage your business in Scandinavia, don’t hesitate to contact our CEO Christina Rytter at email: cr@scandcomm.com or mobile +4523967733. We are here to help.

5 Trends Influencing the State of Public Relations

15/11/2019By scandinaviancomPR, PR Tips & Trends, Public Relations Global Network, Strategic Communications

By Aaron Blank, President of PRGN & CEO of The Fearey Group

Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business.

At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But other aspects of our profession are developing or expanding.

Here are the trends I’m watching:

1. Demand for data. The push to link PR to overall business objectives continues, pushing us to develop more and more meaningful metrics to measure PR performance and impact on operations. Measurement has always been a challenge for PR practitioners, but it’s finally getting easier. Now we can measure article clicks, sentiment and tone much more easily. For example, we can automatically measure links back to websites to show how our work drives traffic or supports lead generation.

2. Application of search. Search now plays a critical role in forming PR campaigns. We can use SEO keywords to discover trends, identify potential news items and understand the questions, issues, products and service people are looking for. This makes it faster and easier to target our work to consumer insights.

3. Optimized press releases. People have been saying that the press release is dead for years. And the truth is, the old version of the release is. Gone are the days when we wrote a release and expected the media to pick it up. Today’s optimized press release is content – content that enables us to tell our own story and manage our message. Still a great way to update reporters on organizational news, modern releases posted on our own sites support organic and paid search, and create opportunities to link back to additional content in our ecosystem. We can use them as catalysts for identifying issues or events to leverage and serve as the foundational content for larger campaigns involving earned, owned and paid media.

4. Investment in AI. It’s fun to see how artificial intelligence (AI) is starting to play a role in the industry. For instance, a new tool called SignalAI uses AI to make it easier to track numerous companies, people, events, trends – and analyze that information to support decision-making and inform campaigns. And new AI transcription services such as REV make speech-to-text faster and cheaper – some are even tailored to specialized industry sectors like healthcare or engineering. These tools enhance our skill sets and enable us to deliver better service to our clients so our teams can focus on more strategic pursuits.

5. Continued value of writing. No matter what, at the end of the day, we all have to write. Whether it’s a tweet, an email, a public statement or back-end website items that influence a reputation, we have to continue to perfect the editorial process. It’s vital.
PR has never been more valuable and more relevant. Responding to these trends empowers us to continue to produce high-quality work that shapes debates, changes behaviors and supports business operations. Investing in building entrusting relationships will always be the best marketing tactic of them all.

The Feaery Group is our partner agency in Seattle, USA.  Article originally published at PRGN.com

Visit from our Singapore partners

06/10/2019By scandinaviancomChristina Rytter, PR, Public Relations Global Network, Scandinavian Communications

This weekend our CEO had an exciting meeting and Lunch in Copenhagen with our Public Relations Global Network (PRGN) partners and friends from Mileage Communications in Singapore and New Delhi, India

The World’s Local Agency
PRGN is The World’s Local Public Relations Agency. We are a connected network of 50 hand-selected agencies working within PR, Strategic Communications and Digital/Social Marketing servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale. Our model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

Don’t hesitate to contact us if you need help in Scandinavia – or beyond with single-point-of-contact.

Read more about PRGN.

Communication Agencies and Law Firms: the new allies in business crises

27/09/2019By scandinaviancomChange Communications, Crisis Communications, Management Communications, Public Relations Global Network, Strategic Communications


By Valentina Giacaman Hazboun, Founding Partner at RumboCierto Comunicaciones

In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies and individuals alike in a crisis situation – have become increasingly valued by law firms and their clients.
Still a few years ago, when a corporation – or a company executive or business tycoon for instance – had to face the courts, they mostly called only for a lawyer to get prepared to defend themselves against charges.

Today the notion is on the increase that this is far from enough. Corporations and businesspeople have become seriously worried about their image, as well. What will the press write? How the reputation will be reevaluated by those in the market where they operate? And – last but not least – how they can effectively defend themselves against charges (either false or true) so that a crisis does not end in any damage with unthought-of consequences.

In today’s growingly image-conscouios environment, legal specialists and counsels have also started to involve crisis experts or lobbyists, since they have become aware that without the crucial communications aspect of an analysis they will have less chance to win their cases.

I’ve come across lawyers who have even included public disqualifications as a way to litigate. And recent evidence shows clearly that companies have been destroyed, sold cheap or even come to be worth zero after a crisis erupted involving them. The same can happen to executives and businesspeople: if their reputation is tarnished, they will never be able to access new jobs or even close deals.

The true specialists companies and individuals need in such situations are people who can understand the media, anticipate intentions behind calls from journalists, ask the right questions and – based on accurate data gathered that way – can reconstruct facts and explain them in simple language everyone understands.

This specialist area within the general communications practice has developed over the recent years of crises while the industry also found a name for it and called it Corporate Reputation Management – which is now so much talked about in seminars and the trade press. And most recently this field has been further intensified by the arrival of “fake news” and “post-truth”. Now it is a part of almost all conflict and crisis situations that false news is created around them with the intention to damage the image of a person or to distort perception of reality by the public opinion.

While reputation management is not a new practice in the field of communications, awareness is growing that a loss of reputation can have serious consequences on the judicial outcomes, and social networks can aggrevate that impact further. A prominent judge in Chile recently noted in an article: “It is the social sanction which is invoked that can often be harsher than the sanctions by the courts.

RumboCierto Comunicaciones is our partner agency in Chile.  Article originally published at PRGN.com

Visit from our international partners in Poland & Brazil

13/09/2019By scandinaviancomChange Communications, Christina Rytter, Content Marketing, Crisis Communications, Management Communications, PR, Public Relations Global Network, Scandinavian Communications, Social Media, Strategic Communications

Today we had a wonderful visit and Friday Lunch in Copenhagen with our Public Relations Global Network (PRGN) partners and friends from OneMulti in Poland and SMARTPR in Brazil.

The World’s Local Agency
PRGN is The World’s Local Public Relations Agency. We are a connected network of 50 hand-selected agencies working within PR, Strategic Communications and Digital/Social Marketing servicing key markets around the world. As leaders in our respective regions, PRGN agencies offer the “boots-on-the-ground” savvy of a local Public Relations agency, yet on a global scale. Our model allows us to deliver a unique level of flexibility – scaling up or down across multiple markets to meet your business needs. Each PR agency knows its local community and it knows how to help clients connect with their audiences in those regions.

Don’t hesitate to contact us if you need help in Scandinavia – or beyond with single-point-of-contact.

Read more about PRGN.