When social media overwhelms us with content, it becomes increasingly important to find and share your voice. I see a growing craving for more personality and authenticity in the content we share on social media.

At Scandinavian Communications, our data shows that people respond much more enthusiastically to personal content when you share stories from your journey. For leaders in Scandinavia and around the world, this means taking a step forward, being more fearless, and sharing your authentic voice. You need to strike a balance between being genuine and staying true to your personality while pushing your boundaries a bit.

Scandinavian leaders born in the 1960s and 1970s often come from an era where we left our private lives at home when we entered our corporate lives. This presents a significant challenge for many leaders of a certain age: transitioning from a polished corporate image to sharing more of your private life or personality.

Finding your voice for both yourself on social media as well as your company or organization in Scandinavia or other parts of the world means trying to stand out by creating thought leadership content that is of higher quality and relevance to your key target groups. I see a shift towards revisiting some of the high-quality PR and journalistic methods that we used to rely on in Scandinavia – combined of cause with new tools such as AI. This involves embracing a more journalistic approach, conducting in-depth research, and creating thought leadership programs with high-quality content.

Don’t hesitate to reach out to us at Scandinavian Communications, if you want help to create a stronger voice on social media for yourself, the company spokespersons or brand. We are here to help.