By Christina Rytter, Founder & Trusted Communications Advisor
When your business conditions suddenly change you often also need to Reboot – or at least evaluate – your existing commercial strategy to adapt. So, you can work successfully within the new normal. When you have your overall purpose, target group and key messaging in order the next cornerstones in your strategy is your communications channels. If some of the other important areas of your strategy change, it might also be relevant to tweak communications channels. It must always be your target groups and influencers preferences, that decides which channels you use for Marketing, PR and Communications. NOT your preferred channels 😉.
To reach each of your key target groups, you need to tailor your content and then communicate and get into dialogue in the relevant and strategic/tactical selected channels. Again, this often very in different target groups across business position, country, age, gender etc. Your business needs to be present, engage and communicate authentic and clear in the channels where your target groups are present.
Need help to Reboot Strategy? Don’t hesitate to contact us.
Read more Tips to Reboot your Strategy:
Tip 1: Rediscover your purpose
Tip 2: Evaluate your target group
Tip 3: Adapt your Key Messaging
Tip 5: Reboot MarCom Goals & KPIs
Tip 6: Create your MarCom Plan